Era Oud - Zura India

Zura India is an oud product sourced from India, one of the original and most historically significant oud producing regions. Indian oud is characterised by its bold, intense, slightly animalic character that has made it the traditional favourite among Gulf oud connoisseurs for centuries.

Indian oud is typically bolder and more robust than the sweeter Indonesian or the more floral Vietnamese varieties. It has a powerful presence that fills a room quickly and lingers for extended periods. For those who love traditional Arabic oud, the Indian origin is often the preferred choice.

AED 195 for genuine, single origin Indian oud is an excellent entry point. High quality Indian agarwood products can command prices many times higher, making Era Oud's Zura an accessible way to experience this prized origin.

Indian oud's bold character makes it ideal for home fragrance during gatherings, special occasions, and majlis settings. Its powerful projection means it works best in larger spaces where it can disperse naturally and create an inviting, luxurious atmosphere.

Keep the jar sealed when not in use and store it in a cool, dark location away from direct sunlight. Natural oud products can actually improve with age when stored properly, developing deeper and more complex aromatic notes over time.