Rolex Pepsi
Nobody at Rolex has ever officially called it the "Pepsi." The name came from collectors because the red and blue bezel looks exactly like a Pepsi cap, and now the entire watch world uses the nickname without a second thought. The GMT Master was originally designed in 1955 for Pan Am pilots who n...
See moreNobody at Rolex has ever officially called it the "Pepsi." The name came from collectors because the red and blue bezel looks exactly like a Pepsi cap, and now the entire watch world uses the nickname without a second thought. The GMT Master was originally designed in 1955 for Pan Am pilots who needed to track two time zones simultaneously. The red half of the bezel represented daytime hours. The blue represented night. That functional logic became one of the most recognisable colour combinations in all of watchmaking, and today the Rolex Pepsi is the single most waitlisted Rolex at most authorised dealers worldwide.
Browse our authenticated Pepsi selection below. For the wider Rolex range, see our complete Rolex collection.
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A Brief History of the Pepsi
The first GMT Master (Ref. 6542) appeared in 1955 with a Bakelite bezel insert in red and blue. Pan American World Airways had asked Rolex to develop a watch that could display a second time zone for their pilots flying transatlantic routes. The result was the 24 hour rotating bezel: set it to a second time zone, read local time on the main hands, and you always know what time it is back home. The red and blue colouring wasn't branding. It was information: red for the hours when the sun is up, blue for when it's down.
Over seven decades, the GMT Master and its successor the GMT Master II have gone through multiple evolutions. The transition from Bakelite to aluminium bezels in the 1960s. The introduction of the GMT Master II in 1983 with an independently adjustable hour hand. The ceramic Cerachrom bezel starting in 2005. And the breakthrough in 2018 when Rolex finally cracked the engineering challenge of producing a two tone ceramic bezel in red and blue (Ref. 126710BLRO on a Jubilee bracelet), reviving the Pepsi in the material that defines modern Rolex. That 2018 launch triggered a waitlist that, for many authorised dealers, hasn't cleared since.
What You'll Find Here
Our Pepsi inventory rotates as pieces are sourced and sold. Depending on timing, you may find the current production Ref. 126710BLRO on Jubilee bracelet (the most sought after configuration), the same reference on Oyster bracelet (released later, preferred by some for its sportier feel), and vintage or pre-ceramic references with aluminium bezel inserts that carry a different aesthetic and collector appeal. Every piece is authenticated against Rolex standards: serial number, movement, dial, bezel, bracelet, case back, and crown.
Pepsi vs Batman vs Coke
Rolex produces the GMT Master II in three bezel colour combinations, each with its collector nickname. The Pepsi is red and blue (the original, the icon). The Batman is blue and black (Ref. 126710BLNR), introduced in 2013 as the first two tone Cerachrom bezel. The Coke is red and black, a heritage colourway that Rolex has revived periodically. The Pepsi is the most historically significant and commands the highest premiums. The Batman is the most wearable for daily use because the blue and black is subtler under formal clothing. The Coke carries nostalgia value and tends to appeal to collectors who want something different from the obvious Pepsi. All three share the same movement and case. The difference is the bezel, and in Rolex terms, that difference matters.
Why the Pepsi Costs What It Does
Retail for the current Ref. 126710BLRO is approximately AED 40,000. Secondary market pricing, depending on condition, completeness (box, papers, warranty card), and production year, typically ranges from AED 55,000 to AED 75,000. That premium over retail is a function of one thing: Rolex does not make enough to meet demand, and there is no sign that this will change. The Pepsi is one of the few watches that has traded above retail consistently for over five years, through market corrections that brought other Rolex references back down. It is not a flip. It is a structural premium driven by genuine scarcity.
Every Pepsi at Konesseur is authenticated and ships with worldwide delivery. The UAE's 5% VAT compared to European rates means the secondary market premium is partially offset by tax savings on any Rolex purchased here. Browse the selection above, or explore our full Rolex collection including Daytona, Submariner, and Datejust. For other luxury GMT watches, see our full watch collection.
Frequently Asked Questions
What is the Rolex Pepsi?
The collector nickname for the Rolex GMT Master II with a red and blue bezel. The name comes from the resemblance to a Pepsi bottle cap. Originally designed in 1955 for Pan Am pilots. The current reference is 126710BLRO with a Cerachrom ceramic bezel. One of the most iconic and most waitlisted watches in the world.
How much does a Rolex Pepsi cost?
Retail is approximately AED 40,000 for the current Ref. 126710BLRO. Secondary market pricing typically ranges from AED 55,000 to AED 75,000 depending on condition, completeness, and production year. The Pepsi has traded above retail consistently for over five years. Vintage references with aluminium bezels have their own pricing depending on rarity and condition.
Why is the Rolex Pepsi so expensive on the secondary market?
Rolex does not produce enough GMT Master II Pepsi watches to meet demand. Authorised dealer waitlists are years long in most markets. The premium over retail reflects genuine scarcity, not speculation. The Pepsi has maintained its premium through market corrections that brought other Rolex references back to retail.
What is the difference between the Pepsi, Batman, and Coke?
All are Rolex GMT Master II with different bezel colours. Pepsi is red and blue (the original, highest premiums). Batman is blue and black (most wearable daily, subtler). Coke is red and black (heritage nostalgia, periodically revived). Same movement, same case. The bezel is the difference.
Jubilee or Oyster bracelet?
The Jubilee (five link) is the original bracelet for the ceramic Pepsi and is the most popular configuration. It gives the watch a slightly dressier feel. The Oyster (three link) is sportier and more robust. Most collectors prefer the Jubilee for the Pepsi specifically because it references the vintage GMT Master aesthetic. Both are excellent. The Jubilee commands a slight secondary market premium.
Is the Rolex Pepsi a good investment?
The Pepsi has been one of the strongest performing Rolex references on the secondary market over the past five years. It has held its premium through market downturns that affected other references. No investment is guaranteed, but the Pepsi's structural demand (production below demand, no sign of Rolex increasing supply) provides a stronger floor than most luxury watches.
How do I authenticate a Rolex Pepsi?
Professional authentication examines the Cerachrom bezel colour transition (the red to blue gradient line should be sharp and consistent), the movement (Calibre 3285 in the current reference), the serial and model numbers between the lugs, the rehaut engraving, the crown logo alignment, and the weight of the watch. Rolex is one of the most counterfeited watch brands in the world. At Konesseur, every Pepsi is verified in house before listing.
Why buy a Rolex Pepsi at Konesseur?
Skip the authorised dealer waitlist. In house authentication. UAE 5% VAT advantage versus European rates. Full set (box, papers, warranty card) when available. Same day delivery across the UAE. Worldwide shipping from our boutique at Box Park on Al Wasl Road.
Rolex Pepsi
A Brief History of the Pepsi
The first GMT Master (Ref. 6542) appeared in 1955 with a Bakelite bezel insert in red and blue. Pan American World Airways had asked Rolex to develop a watch that could display a second time zone for their pilots flying transatlantic routes. The result was the 24 hour rotating bezel: set it to a second time zone, read local time on the main hands, and you always know what time it is back home. The red and blue colouring wasn't branding. It was information: red for the hours when the sun is up, blue for when it's down.
Over seven decades, the GMT Master and its successor the GMT Master II have gone through multiple evolutions. The transition from Bakelite to aluminium bezels in the 1960s. The introduction of the GMT Master II in 1983 with an independently adjustable hour hand. The ceramic Cerachrom bezel starting in 2005. And the breakthrough in 2018 when Rolex finally cracked the engineering challenge of producing a two tone ceramic bezel in red and blue (Ref. 126710BLRO on a Jubilee bracelet), reviving the Pepsi in the material that defines modern Rolex. That 2018 launch triggered a waitlist that, for many authorised dealers, hasn't cleared since.
What You'll Find Here
Our Pepsi inventory rotates as pieces are sourced and sold. Depending on timing, you may find the current production Ref. 126710BLRO on Jubilee bracelet (the most sought after configuration), the same reference on Oyster bracelet (released later, preferred by some for its sportier feel), and vintage or pre-ceramic references with aluminium bezel inserts that carry a different aesthetic and collector appeal. Every piece is authenticated against Rolex standards: serial number, movement, dial, bezel, bracelet, case back, and crown.
Pepsi vs Batman vs Coke
Rolex produces the GMT Master II in three bezel colour combinations, each with its collector nickname. The Pepsi is red and blue (the original, the icon). The Batman is blue and black (Ref. 126710BLNR), introduced in 2013 as the first two tone Cerachrom bezel. The Coke is red and black, a heritage colourway that Rolex has revived periodically. The Pepsi is the most historically significant and commands the highest premiums. The Batman is the most wearable for daily use because the blue and black is subtler under formal clothing. The Coke carries nostalgia value and tends to appeal to collectors who want something different from the obvious Pepsi. All three share the same movement and case. The difference is the bezel, and in Rolex terms, that difference matters.
Why the Pepsi Costs What It Does
Retail for the current Ref. 126710BLRO is approximately AED 40,000. Secondary market pricing, depending on condition, completeness (box, papers, warranty card), and production year, typically ranges from AED 55,000 to AED 75,000. That premium over retail is a function of one thing: Rolex does not make enough to meet demand, and there is no sign that this will change. The Pepsi is one of the few watches that has traded above retail consistently for over five years, through market corrections that brought other Rolex references back down. It is not a flip. It is a structural premium driven by genuine scarcity.
Every Pepsi at Konesseur is authenticated and ships with worldwide delivery. The UAE's 5% VAT compared to European rates means the secondary market premium is partially offset by tax savings on any Rolex purchased here. Browse the selection above, or explore our full Rolex collection including Daytona, Submariner, and Datejust. For other luxury GMT watches, see our full watch collection.
Frequently Asked Questions
What is the Rolex Pepsi?
The collector nickname for the Rolex GMT Master II with a red and blue bezel. The name comes from the resemblance to a Pepsi bottle cap. Originally designed in 1955 for Pan Am pilots. The current reference is 126710BLRO with a Cerachrom ceramic bezel. One of the most iconic and most waitlisted watches in the world.
How much does a Rolex Pepsi cost?
Retail is approximately AED 40,000 for the current Ref. 126710BLRO. Secondary market pricing typically ranges from AED 55,000 to AED 75,000 depending on condition, completeness, and production year. The Pepsi has traded above retail consistently for over five years. Vintage references with aluminium bezels have their own pricing depending on rarity and condition.
Why is the Rolex Pepsi so expensive on the secondary market?
Rolex does not produce enough GMT Master II Pepsi watches to meet demand. Authorised dealer waitlists are years long in most markets. The premium over retail reflects genuine scarcity, not speculation. The Pepsi has maintained its premium through market corrections that brought other Rolex references back to retail.
What is the difference between the Pepsi, Batman, and Coke?
All are Rolex GMT Master II with different bezel colours. Pepsi is red and blue (the original, highest premiums). Batman is blue and black (most wearable daily, subtler). Coke is red and black (heritage nostalgia, periodically revived). Same movement, same case. The bezel is the difference.
Jubilee or Oyster bracelet?
The Jubilee (five link) is the original bracelet for the ceramic Pepsi and is the most popular configuration. It gives the watch a slightly dressier feel. The Oyster (three link) is sportier and more robust. Most collectors prefer the Jubilee for the Pepsi specifically because it references the vintage GMT Master aesthetic. Both are excellent. The Jubilee commands a slight secondary market premium.
Is the Rolex Pepsi a good investment?
The Pepsi has been one of the strongest performing Rolex references on the secondary market over the past five years. It has held its premium through market downturns that affected other references. No investment is guaranteed, but the Pepsi's structural demand (production below demand, no sign of Rolex increasing supply) provides a stronger floor than most luxury watches.
How do I authenticate a Rolex Pepsi?
Professional authentication examines the Cerachrom bezel colour transition (the red to blue gradient line should be sharp and consistent), the movement (Calibre 3285 in the current reference), the serial and model numbers between the lugs, the rehaut engraving, the crown logo alignment, and the weight of the watch. Rolex is one of the most counterfeited watch brands in the world. At Konesseur, every Pepsi is verified in house before listing.
Why buy a Rolex Pepsi at Konesseur?
Skip the authorised dealer waitlist. In house authentication. UAE 5% VAT advantage versus European rates. Full set (box, papers, warranty card) when available. Same day delivery across the UAE. Worldwide shipping from our boutique at Box Park on Al Wasl Road.