Loro Piana
Loro Piana is the brand that other luxury brands buy their materials from. Before a Loro Piana sweater ever reaches a customer, the same fibres that compose it have already been supplied to many of the most prestigious fashion houses and tailors in the world. That is the level of material authori...
See moreLoro Piana is the brand that other luxury brands buy their materials from. Before a Loro Piana sweater ever reaches a customer, the same fibres that compose it have already been supplied to many of the most prestigious fashion houses and tailors in the world. That is the level of material authority this house holds. Founded in Piedmont, Italy, in 1924, and built on six generations of textile expertise stretching back to the early 1800s, Loro Piana is the world's foremost master of cashmere, vicuña, and extra fine merino wool. It is the brand that defined quiet luxury before the phrase existed: garments so exceptional in material quality that they require no logo, no branding, and no explanation.
At Konesseur, our Loro Piana selection features authenticated pieces that represent the house at its finest. Browse the collection below, or explore our wider ready to wear and accessories collections. For other luxury houses that share this dedication to craft and material, see our Hermès collection.
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Six Generations of the World's Finest Fibres
The Loro Piana family started trading wool in the early 1800s in Trivero, a small town in the Piedmont region of northern Italy. Pietro Loro Piana founded the current company in 1924 in nearby Quarona. His nephew Franco took over in the 1940s and focused on exporting premium cashmere and wool textiles to the haute couture industry across Europe. In the 1970s, Franco's sons Sergio and Pier Luigi took the reins, diversifying into luxury ready to wear while maintaining the family's obsession with sourcing the rarest, finest raw materials on earth. In 2013, LVMH acquired an 80% stake for $2.6 billion, a price that reflected the extraordinary value of Loro Piana's supply chain, material relationships, and brand equity. The house celebrated its 100th anniversary in 2024.
What makes Loro Piana unique in luxury is vertical integration. The house controls every step of the process, from fibre sourcing in Mongolia, Peru, Australia, and New Zealand, through spinning and weaving at its own mills in Roccapietra and Quarona, to the finished garment. No other luxury fashion house can claim this level of control over its material supply chain. When you buy a Loro Piana piece, you are buying the result of a process that began with a specific goat, sheep, or vicuña in a specific region, processed through mills that the house has operated for a century, and finished by artisans who work exclusively with the world's finest fibres.
The Materials That Define Loro Piana
Cashmere and Baby Cashmere
Loro Piana is one of the largest purchasers of the highest grade cashmere in the world. The cashmere comes from the soft undercoat of Capra Hircus goats in Mongolia and northern China, combed out by hand during the spring moulting season. Loro Piana's cashmere fibres measure under 15.5 microns in diameter (a human hair is approximately 70 microns). But the house went further: it pioneered Baby Cashmere, sourced exclusively from the underfleece of Hircus kids aged three to eight months. Each baby goat yields approximately one ounce of fibre in a once in a lifetime combing. A single sweater requires up to 19 ounces. Baby Cashmere is softer, finer, and rarer than adult cashmere, and it is available only from Loro Piana.
Vicuña: The Fibre of the Gods
Vicuña is the rarest and most expensive animal fibre in the world. It comes from the vicuña, a small camelid that lives wild at altitudes above 4,000 metres in the Peruvian Andes. The animal can only be shorn once every two years, and each yields approximately 8 ounces of raw fibre. Loro Piana secured exclusive rights to produce vicuña fabrics in the 1990s and has invested directly in conservation, including financing Peru's first private nature reserve for the species in 2008 and acquiring the rights to shear vicuñas on an 85,000 hectare reserve in Argentina. A Loro Piana vicuña coat is not just a garment. It is a piece of one of the rarest natural materials on earth, produced through a relationship between the house and the Andean landscape that has taken decades to build.
The Gift of Kings Merino
Loro Piana trademarked the term "The Gift of Kings" for its extra fine merino wool sourced from proprietary herds of sheep in Australia and New Zealand. This wool measures under 12 microns, making it among the finest merino fibres ever produced. The Tasmanian superfine merino is woven to such a density that a full men's suit weighs barely half a kilogramme. Loro Piana's merino is not the same material you find in other "wool" garments. It is a different category of fibre entirely.
Beyond Animal Fibres
Loro Piana's textile research extends to lotus flower fibre from Myanmar, linen, silk, and proprietary blends like the Royal Lightness (a trademarked yarn combining silk and merino, and a fabric combining silk and cashmere, both unveiled in 2026). The house's approach is consistent: find the finest version of a natural material that exists anywhere in the world, develop exclusive sourcing relationships, and build garments around the material rather than the other way around.
The Quiet Luxury Original
Loro Piana did not discover quiet luxury in 2023 when the phrase went viral. The house has been making unbranded, material first luxury for a century. There are no visible logos on Loro Piana garments. No monograms, no signature prints, no hardware that screams the brand's name. The only signal is the quality of the material itself, which is recognisable to anyone who touches it and invisible to anyone who doesn't know what they're looking at. This is luxury that communicates inward (to the wearer) rather than outward (to the observer), and it is precisely why Loro Piana has become the uniform of a very specific kind of wealth: the kind that doesn't need to be seen.
The brand's signature kummel red colour (a warm terracotta brown) appears on boutique interiors, packaging, and select accessories. The Open Walk shoe has become one of the most recognisable luxury footwear pieces in the quiet luxury space, identifiable not by a logo but by its distinctive sole construction and material quality. The cashmere baseball cap, retailing at over $1,000 and made from vicuña blends, has become a cultural symbol of understated wealth.
What Loro Piana Makes
Loro Piana's product range spans knitwear (cashmere and baby cashmere sweaters, cardigans, scarves), outerwear (coats, jackets, gilets in cashmere, vicuña, and technical fabrics), tailoring (suits, trousers, blazers in Gift of Kings merino and cashmere blends), footwear (the Open Walk, Summer Walk, and other styles), leather goods and bags (the brand expanded into this category after the LVMH acquisition), and home furnishings (throws, cushions, and textiles for interior design). Every category is defined by the same principle: the material is the point, and everything else serves it.
Loro Piana and Dubai
Loro Piana is one of the most relevant luxury brands for the Dubai market, despite being a house built on warm fibres. In Dubai, Loro Piana pieces are worn in the air conditioned environments that define indoor life for much of the year (offices, restaurants, hotels, malls, private homes) where lightweight cashmere and merino provide comfort rather than warmth. The brand's cotton, linen, and silk offerings serve the warmer months. And Loro Piana's position as the quiet luxury standard bearer resonates strongly with Dubai's most discerning buyers, who increasingly value material quality and understatement over visible branding.
The UAE's 5% VAT compared to European rates of 19% to 25% provides a cost advantage on Loro Piana purchases, which are often high value due to the materials involved (a vicuña piece can exceed AED 50,000). At Konesseur, every Loro Piana piece is authenticated and available with worldwide shipping from our boutique at Box Park on Al Wasl Road. Browse the collection above, or explore our ready to wear, Hermès, and accessories collections for complementary luxury.
Frequently Asked Questions About Loro Piana
What is Loro Piana known for?
Loro Piana is known for producing garments and accessories from the world's finest natural fibres: cashmere, baby cashmere, vicuña, and extra fine merino wool (trademarked as "The Gift of Kings"). Founded in 1924 in Piedmont, Italy, the house controls its supply chain from fibre sourcing to finished product. It is widely regarded as the original quiet luxury brand.
What is baby cashmere?
Baby cashmere is sourced exclusively from the underfleece of Capra Hircus goat kids aged three to eight months, in a once in a lifetime combing. Each baby goat yields approximately one ounce. A sweater requires up to 19 ounces. Baby cashmere is softer and finer than adult cashmere, and it is available only from Loro Piana.
What is vicuña?
Vicuña is the rarest and most expensive animal fibre in the world. It comes from a small camelid living wild above 4,000 metres in the Peruvian Andes. The animal can only be shorn once every two years. Loro Piana secured exclusive rights to produce vicuña fabrics in the 1990s and has invested in conservation programmes to protect the species. A vicuña garment is one of the rarest natural fibre products on earth.
Who owns Loro Piana?
LVMH, the French luxury conglomerate, acquired an 80% stake in Loro Piana in 2013 for $2.6 billion. Frédéric Arnault (son of LVMH chairman Bernard Arnault) serves as CEO. The Loro Piana family retains a minority stake and board presence. The house's value is understood to have increased approximately four times since the acquisition.
Is Loro Piana the same as quiet luxury?
Loro Piana is widely credited as the brand that embodied quiet luxury long before the phrase became mainstream. There are no visible logos on Loro Piana garments. The brand communicates through material quality rather than branding. When "quiet luxury" and "stealth wealth" became cultural trends in 2023 and 2024, Loro Piana was already a century into this philosophy.
Why is Loro Piana so expensive?
The price reflects the materials. Baby cashmere, vicuña, and Gift of Kings merino are among the rarest and most expensive fibres in the world. A baby goat yields one ounce in its lifetime. A vicuña can only be shorn every two years. These materials cannot be mass produced, and their scarcity is natural rather than artificial. The vertical integration (Loro Piana controls sourcing, spinning, weaving, and finishing in its own facilities) ensures quality but adds cost at every stage.
What is The Gift of Kings?
A trademarked Loro Piana term for extra fine merino wool measuring under 12 microns. Sourced from proprietary herds of sheep in Australia and New Zealand. A full men's suit in Gift of Kings fabric weighs barely half a kilogramme. It is among the finest merino fibres ever produced.
What is the Loro Piana Open Walk?
The Open Walk is Loro Piana's most recognisable shoe: a suede loafer style with a distinctive rubber sole featuring the brand's signature "walk" construction. It has become a cultural symbol of quiet luxury, identifiable not by any logo but by its material quality and sole design. The Open Walk, Summer Walk, and related styles are among the most popular Loro Piana accessories.
How do I care for Loro Piana cashmere?
Hand wash in cold water with a gentle detergent or dry clean. Never wring or twist. Lay flat to dry on a clean towel. Store folded (never on a hanger, which stretches cashmere) in a breathable garment bag with cedar or lavender to deter moths. In Dubai's climate, store in a cool, dry environment and consider using moisture absorbers to prevent humidity damage. Pill removal with a cashmere comb is normal and does not indicate poor quality.
Does Loro Piana hold its value?
Loro Piana pieces hold value well relative to other ready to wear luxury brands. Vicuña pieces, due to material rarity, can maintain or appreciate in value. Baby cashmere knitwear holds value if maintained in excellent condition. The brand's quiet luxury positioning and LVMH backing create consistent demand on the secondary market. Loro Piana is not a typical resale play (unlike Hermès bags), but its garments are genuine investment pieces in the sense that they last decades with proper care and never go out of style.
Is Loro Piana suitable for Dubai's climate?
Yes. In Dubai, lightweight cashmere and merino are worn indoors in air conditioned environments (offices, restaurants, hotels). Loro Piana's cotton, linen, and silk offerings suit the warmer months. The brand's Open Walk shoes work year round. Loro Piana's customer in Dubai values the material quality for indoor comfort and travel, making it one of the most relevant quiet luxury brands for the region.
How does Loro Piana compare to Brunello Cucinelli?
Both are Italian houses specialising in cashmere and quiet luxury. Loro Piana controls its fibre supply chain from sourcing to finished product (vertical integration). Cucinelli purchases fibres from suppliers. Loro Piana has deeper material exclusivity (baby cashmere, vicuña, Gift of Kings are proprietary). Cucinelli has a stronger focus on knitwear and a distinctive humanistic philosophy. Both are exceptional. Loro Piana's material authority is unmatched.
Why buy Loro Piana at Konesseur Dubai?
Dubai's 5% VAT versus Europe's 19% to 25% provides a cost advantage, particularly on high value vicuña and baby cashmere pieces. Konesseur offers authentication, worldwide shipping, and same day delivery in Dubai from our boutique at Box Park on Al Wasl Road. Browse our Loro Piana collection above or explore our full luxury ready to wear selection.
Loro Piana
Six Generations of the World's Finest Fibres
The Loro Piana family started trading wool in the early 1800s in Trivero, a small town in the Piedmont region of northern Italy. Pietro Loro Piana founded the current company in 1924 in nearby Quarona. His nephew Franco took over in the 1940s and focused on exporting premium cashmere and wool textiles to the haute couture industry across Europe. In the 1970s, Franco's sons Sergio and Pier Luigi took the reins, diversifying into luxury ready to wear while maintaining the family's obsession with sourcing the rarest, finest raw materials on earth. In 2013, LVMH acquired an 80% stake for $2.6 billion, a price that reflected the extraordinary value of Loro Piana's supply chain, material relationships, and brand equity. The house celebrated its 100th anniversary in 2024.
What makes Loro Piana unique in luxury is vertical integration. The house controls every step of the process, from fibre sourcing in Mongolia, Peru, Australia, and New Zealand, through spinning and weaving at its own mills in Roccapietra and Quarona, to the finished garment. No other luxury fashion house can claim this level of control over its material supply chain. When you buy a Loro Piana piece, you are buying the result of a process that began with a specific goat, sheep, or vicuña in a specific region, processed through mills that the house has operated for a century, and finished by artisans who work exclusively with the world's finest fibres.
The Materials That Define Loro Piana
Cashmere and Baby Cashmere
Loro Piana is one of the largest purchasers of the highest grade cashmere in the world. The cashmere comes from the soft undercoat of Capra Hircus goats in Mongolia and northern China, combed out by hand during the spring moulting season. Loro Piana's cashmere fibres measure under 15.5 microns in diameter (a human hair is approximately 70 microns). But the house went further: it pioneered Baby Cashmere, sourced exclusively from the underfleece of Hircus kids aged three to eight months. Each baby goat yields approximately one ounce of fibre in a once in a lifetime combing. A single sweater requires up to 19 ounces. Baby Cashmere is softer, finer, and rarer than adult cashmere, and it is available only from Loro Piana.
Vicuña: The Fibre of the Gods
Vicuña is the rarest and most expensive animal fibre in the world. It comes from the vicuña, a small camelid that lives wild at altitudes above 4,000 metres in the Peruvian Andes. The animal can only be shorn once every two years, and each yields approximately 8 ounces of raw fibre. Loro Piana secured exclusive rights to produce vicuña fabrics in the 1990s and has invested directly in conservation, including financing Peru's first private nature reserve for the species in 2008 and acquiring the rights to shear vicuñas on an 85,000 hectare reserve in Argentina. A Loro Piana vicuña coat is not just a garment. It is a piece of one of the rarest natural materials on earth, produced through a relationship between the house and the Andean landscape that has taken decades to build.
The Gift of Kings Merino
Loro Piana trademarked the term "The Gift of Kings" for its extra fine merino wool sourced from proprietary herds of sheep in Australia and New Zealand. This wool measures under 12 microns, making it among the finest merino fibres ever produced. The Tasmanian superfine merino is woven to such a density that a full men's suit weighs barely half a kilogramme. Loro Piana's merino is not the same material you find in other "wool" garments. It is a different category of fibre entirely.
Beyond Animal Fibres
Loro Piana's textile research extends to lotus flower fibre from Myanmar, linen, silk, and proprietary blends like the Royal Lightness (a trademarked yarn combining silk and merino, and a fabric combining silk and cashmere, both unveiled in 2026). The house's approach is consistent: find the finest version of a natural material that exists anywhere in the world, develop exclusive sourcing relationships, and build garments around the material rather than the other way around.
The Quiet Luxury Original
Loro Piana did not discover quiet luxury in 2023 when the phrase went viral. The house has been making unbranded, material first luxury for a century. There are no visible logos on Loro Piana garments. No monograms, no signature prints, no hardware that screams the brand's name. The only signal is the quality of the material itself, which is recognisable to anyone who touches it and invisible to anyone who doesn't know what they're looking at. This is luxury that communicates inward (to the wearer) rather than outward (to the observer), and it is precisely why Loro Piana has become the uniform of a very specific kind of wealth: the kind that doesn't need to be seen.
The brand's signature kummel red colour (a warm terracotta brown) appears on boutique interiors, packaging, and select accessories. The Open Walk shoe has become one of the most recognisable luxury footwear pieces in the quiet luxury space, identifiable not by a logo but by its distinctive sole construction and material quality. The cashmere baseball cap, retailing at over $1,000 and made from vicuña blends, has become a cultural symbol of understated wealth.
What Loro Piana Makes
Loro Piana's product range spans knitwear (cashmere and baby cashmere sweaters, cardigans, scarves), outerwear (coats, jackets, gilets in cashmere, vicuña, and technical fabrics), tailoring (suits, trousers, blazers in Gift of Kings merino and cashmere blends), footwear (the Open Walk, Summer Walk, and other styles), leather goods and bags (the brand expanded into this category after the LVMH acquisition), and home furnishings (throws, cushions, and textiles for interior design). Every category is defined by the same principle: the material is the point, and everything else serves it.
Loro Piana and Dubai
Loro Piana is one of the most relevant luxury brands for the Dubai market, despite being a house built on warm fibres. In Dubai, Loro Piana pieces are worn in the air conditioned environments that define indoor life for much of the year (offices, restaurants, hotels, malls, private homes) where lightweight cashmere and merino provide comfort rather than warmth. The brand's cotton, linen, and silk offerings serve the warmer months. And Loro Piana's position as the quiet luxury standard bearer resonates strongly with Dubai's most discerning buyers, who increasingly value material quality and understatement over visible branding.
The UAE's 5% VAT compared to European rates of 19% to 25% provides a cost advantage on Loro Piana purchases, which are often high value due to the materials involved (a vicuña piece can exceed AED 50,000). At Konesseur, every Loro Piana piece is authenticated and available with worldwide shipping from our boutique at Box Park on Al Wasl Road. Browse the collection above, or explore our ready to wear, Hermès, and accessories collections for complementary luxury.
Frequently Asked Questions About Loro Piana
What is Loro Piana known for?
Loro Piana is known for producing garments and accessories from the world's finest natural fibres: cashmere, baby cashmere, vicuña, and extra fine merino wool (trademarked as "The Gift of Kings"). Founded in 1924 in Piedmont, Italy, the house controls its supply chain from fibre sourcing to finished product. It is widely regarded as the original quiet luxury brand.
What is baby cashmere?
Baby cashmere is sourced exclusively from the underfleece of Capra Hircus goat kids aged three to eight months, in a once in a lifetime combing. Each baby goat yields approximately one ounce. A sweater requires up to 19 ounces. Baby cashmere is softer and finer than adult cashmere, and it is available only from Loro Piana.
What is vicuña?
Vicuña is the rarest and most expensive animal fibre in the world. It comes from a small camelid living wild above 4,000 metres in the Peruvian Andes. The animal can only be shorn once every two years. Loro Piana secured exclusive rights to produce vicuña fabrics in the 1990s and has invested in conservation programmes to protect the species. A vicuña garment is one of the rarest natural fibre products on earth.
Who owns Loro Piana?
LVMH, the French luxury conglomerate, acquired an 80% stake in Loro Piana in 2013 for $2.6 billion. Frédéric Arnault (son of LVMH chairman Bernard Arnault) serves as CEO. The Loro Piana family retains a minority stake and board presence. The house's value is understood to have increased approximately four times since the acquisition.
Is Loro Piana the same as quiet luxury?
Loro Piana is widely credited as the brand that embodied quiet luxury long before the phrase became mainstream. There are no visible logos on Loro Piana garments. The brand communicates through material quality rather than branding. When "quiet luxury" and "stealth wealth" became cultural trends in 2023 and 2024, Loro Piana was already a century into this philosophy.
Why is Loro Piana so expensive?
The price reflects the materials. Baby cashmere, vicuña, and Gift of Kings merino are among the rarest and most expensive fibres in the world. A baby goat yields one ounce in its lifetime. A vicuña can only be shorn every two years. These materials cannot be mass produced, and their scarcity is natural rather than artificial. The vertical integration (Loro Piana controls sourcing, spinning, weaving, and finishing in its own facilities) ensures quality but adds cost at every stage.
What is The Gift of Kings?
A trademarked Loro Piana term for extra fine merino wool measuring under 12 microns. Sourced from proprietary herds of sheep in Australia and New Zealand. A full men's suit in Gift of Kings fabric weighs barely half a kilogramme. It is among the finest merino fibres ever produced.
What is the Loro Piana Open Walk?
The Open Walk is Loro Piana's most recognisable shoe: a suede loafer style with a distinctive rubber sole featuring the brand's signature "walk" construction. It has become a cultural symbol of quiet luxury, identifiable not by any logo but by its material quality and sole design. The Open Walk, Summer Walk, and related styles are among the most popular Loro Piana accessories.
How do I care for Loro Piana cashmere?
Hand wash in cold water with a gentle detergent or dry clean. Never wring or twist. Lay flat to dry on a clean towel. Store folded (never on a hanger, which stretches cashmere) in a breathable garment bag with cedar or lavender to deter moths. In Dubai's climate, store in a cool, dry environment and consider using moisture absorbers to prevent humidity damage. Pill removal with a cashmere comb is normal and does not indicate poor quality.
Does Loro Piana hold its value?
Loro Piana pieces hold value well relative to other ready to wear luxury brands. Vicuña pieces, due to material rarity, can maintain or appreciate in value. Baby cashmere knitwear holds value if maintained in excellent condition. The brand's quiet luxury positioning and LVMH backing create consistent demand on the secondary market. Loro Piana is not a typical resale play (unlike Hermès bags), but its garments are genuine investment pieces in the sense that they last decades with proper care and never go out of style.
Is Loro Piana suitable for Dubai's climate?
Yes. In Dubai, lightweight cashmere and merino are worn indoors in air conditioned environments (offices, restaurants, hotels). Loro Piana's cotton, linen, and silk offerings suit the warmer months. The brand's Open Walk shoes work year round. Loro Piana's customer in Dubai values the material quality for indoor comfort and travel, making it one of the most relevant quiet luxury brands for the region.
How does Loro Piana compare to Brunello Cucinelli?
Both are Italian houses specialising in cashmere and quiet luxury. Loro Piana controls its fibre supply chain from sourcing to finished product (vertical integration). Cucinelli purchases fibres from suppliers. Loro Piana has deeper material exclusivity (baby cashmere, vicuña, Gift of Kings are proprietary). Cucinelli has a stronger focus on knitwear and a distinctive humanistic philosophy. Both are exceptional. Loro Piana's material authority is unmatched.
Why buy Loro Piana at Konesseur Dubai?
Dubai's 5% VAT versus Europe's 19% to 25% provides a cost advantage, particularly on high value vicuña and baby cashmere pieces. Konesseur offers authentication, worldwide shipping, and same day delivery in Dubai from our boutique at Box Park on Al Wasl Road. Browse our Loro Piana collection above or explore our full luxury ready to wear selection.