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Goyard Anjou Bag

If the Saint Louis is the Goyard tote everyone knows, the Anjou is the one that Goyard collectors upgrade to. Same silhouette, same hand painted Goyardine canvas on the outside, but flip the Anjou inside out and you're carrying a completely different bag: a refined Chevroches calfskin leather tot...

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Color_Mini Anjou Sky BlueMini Anjou Sky Blue
Sale price14,500.00 AED
Same Day DeliveryGoyard Anjou PM Bag BurgundyGoyard Anjou PM Bag Burgundy
Sale price11,900.00 AED

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The Story Behind the Goyard Anjou

Goyard names its bags after figures and places in French royal history, and the connections are never arbitrary. The Saint Louis takes its name from King Louis IX, who was canonised as "Saint Louis." The Anjou is named after Charles I, Duke of Anjou, who was the younger brother of King Louis IX. Just as Charles stood alongside his brother in the royal court, the Anjou stands alongside the Saint Louis in Goyard's collection: closely related, sharing the same DNA, but with its own distinct identity and a few meaningful upgrades that set it apart.

The naming is fitting because the Anjou is, at its core, the Saint Louis with a leather education. Where the Saint Louis lines its interior with a simple cotton and linen canvas, the Anjou uses full Chevroches calfskin leather throughout. That single material change transforms the bag's character: it has more body, a more substantial hand feel, thicker handles that distribute weight more comfortably, and most importantly, it enables the full reversibility that is the Anjou's signature feature. You cannot reverse a Saint Louis (its interior lining is not meant to be seen). The Anjou was designed from the beginning to be carried either way.

Two Bags in One: The Reversible Design

The Anjou's reversibility is not a gimmick. It fundamentally changes how you use the bag. On the Goyardine canvas side, you're carrying the recognisable Goyard chevron pattern: bold, colourful, and immediately identifiable. On the leather side, you're carrying what looks and feels like a completely different bag: a clean, monochrome calfskin tote with no visible branding. The shift takes about ten seconds (simply push the bag inside out through the open top), and the structural integrity holds perfectly in either configuration because the leather lining provides the same body whether it's on the inside or the outside.

This makes the Anjou one of the most versatile totes in luxury. For a weekend market or a casual lunch, carry the canvas side out and let the Goyardine do the talking. For a business meeting or a more understated setting, flip to leather and let the quality speak for itself. Collectors who own both a Saint Louis and an Anjou consistently report that the Anjou gets more daily use precisely because of this flexibility. You never find yourself wishing you'd grabbed a different bag because the Anjou already is two bags.

Construction and Materials

Goyardine Canvas

The exterior is Goyard's proprietary Goyardine canvas, the hand painted chevron pattern that Edmond Goyard created in 1892. Goyardine is woven from a blend of cotton, linen, and hemp, then coated for water resistance and durability. The chevrons are applied by hand in a process that the maison has kept closely guarded for over a century. Despite its visual delicacy, Goyardine is remarkably tough: it resists scratches, shrugs off light rain, and develops a character with use that collectors describe as the canvas "softening into itself" over time.

Chevroches Calfskin

The leather interior is Chevroches calfskin, Goyard's house leather. It's tanned to achieve a smooth, supple finish that feels luxurious immediately and ages gracefully with use. On the Anjou, Chevroches covers the entire interior surface, the handles, and the trim, making it the most leather intensive tote in Goyard's current collection. This leather adds noticeable structure compared to the Saint Louis: the Anjou holds its shape better when set down, the base sits flatter, and the overall silhouette is more composed. The trade off is a slight increase in weight, but the Anjou PM at approximately 33cm x 28cm x 14cm remains light enough for comfortable all day carry.

The Pochette

Every Anjou ships with a detachable pochette in the matching colourway, attached to the bag by a leather strap. The pochette works as an internal organiser for small items (keys, cards, lip balm) that would otherwise sink to the bottom of the tote's open interior. Detach it and you have a standalone mini clutch for running quick errands. The pochette also serves double duty when the bag is reversed: it keeps your valuables accessible regardless of which side is facing out.

Open Top Design

Like the Saint Louis, the Anjou has an open top with no closure. This is a deliberate design choice that allows quick access and maintains the tote's clean lines, but it's worth noting for buyers who prefer secured bags. If a closure matters to you, the Artois offers a zip top alternative in a similar silhouette. For the Anjou, most owners find that the bag's structure keeps the opening relatively narrow when carried, and the pochette keeps valuables organised without a full closure.

Goyard Anjou Sizes

The Anjou comes in three sizes, each with the same reversible construction and detachable pochette:

The Anjou Mini measures approximately 21cm wide, 20cm tall, and 10.5cm deep. It's surprisingly roomy for its compact footprint, carrying a phone, wallet, keys, sunglasses, and a small cosmetics case comfortably. The Mini is the evening and weekend option, and it's become the fastest growing size in the range as the trend toward smaller bags continues. Note that even the Mini is hand carry only with no shoulder strap.

The Anjou PM measures approximately 33cm wide, 28cm tall, and 14cm deep. This is the versatile everyday size and the one currently in our collection in Burgundy at AED 11,900. It carries a laptop (up to 13 inches comfortably), a tablet, documents, a water bottle, and daily essentials without strain. The PM is the most popular Anjou size globally and the natural comparison point to the Saint Louis PM.

The Anjou GM measures approximately 39cm wide, 33cm tall, and 18cm deep. It's the travel and heavy carry option, large enough for a weekend's worth of extras alongside your daily items. The GM is also popular with parents who need a tote that looks polished while carrying everything a family outing demands.

How the Anjou Compares to Other Goyard Totes

Goyard's tote lineup serves distinct needs, and the Anjou occupies a specific position between simplicity and structure.

The Saint Louis is the lightest and simplest Goyard tote. Canvas exterior, cotton and linen interior, thin handles, and an unstructured shape that folds nearly flat when empty. It's the most affordable entry into Goyard's tote range and the most recognisable. The trade off is minimal structure: the Saint Louis collapses when set down and the interior shows wear faster because the lining is lighter weight.

The Anjou takes the Saint Louis silhouette and upgrades the interior to full Chevroches calfskin, adds thicker handles, and enables complete reversibility. It has more body than the Saint Louis, holds its shape better, and offers two distinct looks from a single bag. The PM starts at approximately $2,980 USD at retail, making it a meaningful step up in both material quality and price.

The Artois is the most structured of the three. It adds reinforced leather corners, a flat base that lets the bag stand upright, and a zip closure across the top. The Artois is not reversible, but it offers the security and shape retention that the open top totes cannot. If you need your bag to stand up at your desk and keep its contents secure, the Artois is the right choice.

For a different format entirely, the Saïgon is Goyard's structured top handle bag with a wood panelled frame, and the 233 is a compact shoulder and crossbody option with the signature seal clasp. Both serve occasions where a tote isn't appropriate.

Goyard Anjou Value and Pricing

The Anjou has followed Goyard's broader pricing trajectory, which has averaged approximately 4% annual increases over the past fifteen years. The most significant jump came in 2023, when prices across the Goyard range rose by roughly 20% in the first half of the year with an additional 5% increase in the second half. As of 2026, no further price increase has been applied, making this a relatively stable period for Goyard acquisition. Historically, however, these flat periods have been followed by significant adjustments, so the current pricing window may be favourable for buyers who are considering a purchase.

The Anjou PM's retail price sits at approximately $2,980 USD in the United States and €2,350 in Europe. At AED 11,900, the Anjou PM in our collection represents strong value for a bag in this category, particularly given the UAE's 5% VAT advantage over European rates of 19% to 25%. On a Goyard purchase, the tax saving in Dubai compared to Paris or Milan can amount to several hundred dirhams, and compared to US pricing the advantage is even more pronounced.

On the secondary market, the Anjou holds value well. Goyard's limited distribution (no online sales for most of its history, boutique only purchasing, no public pricing, and no advertising) creates a natural scarcity that supports resale values. Burgundy is a sought after colourway that performs well because it bridges the gap between classic neutral tones and bolder Goyard colours, making it versatile across seasons and wardrobes. Personalised Anjou bags (with Goyard's hand painted stripes and initials) command premiums on resale due to their added exclusivity.

Styling the Goyard Anjou

The Anjou's reversibility makes it one of the easiest luxury bags to style because it adapts to the occasion rather than requiring the outfit to adapt to the bag. For casual settings, wear the Goyardine canvas side out and let the colour do the work. The Burgundy colourway in this collection pairs naturally with earth tones, navy, cream, and black. For professional or evening settings, flip to the leather side for a sleek, logo free tote that communicates quality through material rather than branding.

On the wrist, the Anjou's quiet luxury sensibility pairs well with watches that share a similar philosophy. A Cartier Tank or Santos, a Rolex Datejust, or a Patek Philippe Calatrava all complement the Anjou's character: refined, understated, and unmistakable to those who know. For jewellery, the Anjou's clean lines work with everything from a Cartier Love bracelet to minimalist gold pieces that echo the warmth of the Chevroches leather.

Every Goyard piece at Konesseur is authenticated and available with worldwide shipping from Dubai. Browse the collection above, or explore our full Goyard collection and wider luxury handbag selection.

Frequently Asked Questions About the Goyard Anjou

Why is it called the Goyard Anjou?

The Anjou is named after Charles I, Duke of Anjou, who was the younger brother of King Louis IX of France. Louis IX was canonised as "Saint Louis," which is also the name of Goyard's most iconic tote. By naming the leather lined upgrade after the brother of "Saint Louis," Goyard signals the family connection between the two bags: the Anjou is the Saint Louis's more refined sibling.

What is the difference between the Goyard Anjou and the Saint Louis?

The key difference is the interior. The Saint Louis has a cotton and linen canvas lining, while the Anjou has a full Chevroches calfskin leather interior. This leather lining makes the Anjou reversible (you can carry it leather side out), gives it more body and structure, and adds thicker handles for more comfortable carrying. The Anjou is heavier and more expensive, but it offers two distinct looks from one bag.

What sizes does the Goyard Anjou come in?

The Anjou is available in three sizes. The Mini measures approximately 21cm x 20cm x 10.5cm. The PM measures approximately 33cm x 28cm x 14cm. The GM measures approximately 39cm x 33cm x 18cm. Each size includes the same reversible construction and a detachable matching pochette.

Does the Goyard Anjou have a shoulder strap?

No. The Anjou is designed for hand carry only, using its two top handles. There is no shoulder strap on any size, including the Mini. This is a design choice that maintains the tote's clean silhouette. If you need a crossbody or shoulder option from Goyard, the Belvedere and the 233 both offer adjustable straps.

Is the Goyard Anjou fully reversible?

Yes. The Anjou is designed to be carried with either the Goyardine canvas or the Chevroches calfskin leather facing out. The open top construction allows you to simply push the bag inside out to switch between the two looks. The bag maintains its structure in both configurations because the leather lining provides body regardless of which side is on the exterior.

What comes with the Goyard Anjou?

Every Anjou comes with a detachable pochette in the matching colourway, attached to the bag by a leather strap. The pochette works as an internal organiser and can be detached and used as a standalone mini clutch. It also keeps valuables accessible when the bag is reversed.

Does the Goyard Anjou have a closure?

No. Like the Saint Louis, the Anjou has an open top with no zip or magnetic closure. The reversible design requires an open top to allow the bag to be flipped inside out. If a secure closure is important to you, the Artois offers a similar tote silhouette with a zip top.

Is the Goyard Anjou a good investment?

The Anjou holds its value well, supported by Goyard's limited distribution, no advertising policy, and consistent price increases (averaging approximately 4% annually over fifteen years). As the most material intensive tote in the range, the Anjou's value is underpinned by the cost of its Chevroches calfskin lining. Burgundy and classic colourways tend to retain the strongest resale values, and personalised Anjou bags command premiums.

How do I care for a Goyard Anjou?

For the Goyardine canvas side, clean with a soft cloth using gentle sweeping movements. Avoid intensive rubbing, which can damage the chevrons. For the Chevroches leather side, wipe with a dry soft cloth and condition occasionally with a product suitable for fine calfskin. Avoid contact with water, oily products, cosmetics, and perfumes on both sides. Store in its dust bag when not in use, away from direct sunlight and intense heat. In Dubai's climate, keep the bag away from sustained air conditioning vents that can dry out the leather.

Can I personalise a Goyard Anjou?

Goyard offers its hand painted stripes and initials personalisation service on the Anjou when purchased through official boutiques. Personalisation adds exclusivity and typically increases future resale value. The pieces at Konesseur are offered in their existing colourways without additional personalisation, but they are authenticated and available for immediate purchase without boutique wait times.

Why buy Goyard in Dubai?

Dubai's 5% VAT gives buyers a significant cost advantage over European markets with 19% to 25% VAT. The Anjou PM retails at approximately €2,350 in Europe and $2,980 in the United States. Purchasing through Konesseur in Dubai offers competitive pricing alongside authentication, immediate availability, and worldwide shipping without the uncertainty of boutique stock or the need for an in person visit to a Goyard store.

Does Konesseur carry other Goyard bags?

Yes. Our Goyard collection includes pieces across the maison's most sought after models: the Saint Louis, Artois, 233, Belvedere, Jouvence, Saïgon, and Saint Honoré. Inventory changes regularly, so check back or contact our team for availability on specific models and colourways.

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