Goyard 233 Bag
The number 233 is not arbitrary. It's the address that has defined Goyard for over 170 years: 233 Rue Saint Honoré, in the heart of Paris's 1st arrondissement, where the maison has operated continuously since François Goyard acquired the House of Martin in 1853. Naming a bag after that address is...
See moreThe number 233 is not arbitrary. It's the address that has defined Goyard for over 170 years: 233 Rue Saint Honoré, in the heart of Paris's 1st arrondissement, where the maison has operated continuously since François Goyard acquired the House of Martin in 1853. Naming a bag after that address is about as personal as Goyard gets, and the 233 bag lives up to its significance. It's a compact shoulder bag with the brand's signature seal clasp, an adjustable strap that converts between shoulder and crossbody wear, and the hand painted Goyardine canvas that has made Goyard one of the most quietly coveted names in luxury.
At Konesseur, our 233 collection features authenticated pieces in colourways that capture Goyard's playful approach to a serious craft. If you already know the Saint Louis or the Saïgon, the 233 is the natural next piece in a Goyard collection: smaller, more structured, and with a personality that's entirely its own.
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The Story Behind the Goyard 233
Goyard has always been a brand that communicates through references rather than announcements. Where other luxury houses name their bags after celebrities or abstract concepts, Goyard names its pieces after places and people in its own history. The Saint Louis tote takes its name from King Louis IX. The Saint Honoré references the street itself. And the 233 carries the most direct connection of all: the street number of the boutique where every Goyard trunk, bag, and accessory has been conceived since the middle of the nineteenth century.
That address at 233 Rue Saint Honoré is not just the location of a shop. It's where François Goyard took over the House of Martin, an established trunk maker, in 1853 and renamed it Maison Goyard. It's where his son Edmond created the iconic chevron pattern in 1892, inspired by the log drives of the Morvan forest. It's where the riveted plaques on Goyard's trunks have always carried the inscription "233 Rue Saint Honoré, Paris." The seal clasp on the 233 bag is a direct miniature of the Goyard seal found on those trunk plaques, making the bag a portable piece of the maison's history.
Design and Construction
The Shape
The 233 is a compact shoulder bag with a distinctive rounded base and flat top, creating a silhouette that has been described as a modern interpretation of the classic saddle bag. It measures approximately 25cm wide, 17cm tall, and 8cm deep, making it large enough to carry everyday essentials (phone, wallet, keys, a small cosmetics case) without the bulk of a full tote. At roughly 750 grams, it's light enough to wear all day without fatigue, which is consistent with Goyard's broader philosophy that luxury should never feel like a burden.
The Strap System
One of the 233's most practical features is its adjustable strap system. The leather strap slides between four metal eyelets, allowing you to wear it short over the shoulder or long across the chest. This is not a detachable strap with multiple attachment points (which can feel fiddly); it's a single continuous strap with a cleverly simple adjustment mechanism that lets you switch between carry styles in seconds. The result is a bag that works equally well for a quick errand and for a full day of walking through a city.
Materials
The exterior is Goyard's signature Goyardine canvas, the hand painted chevron pattern that has been the maison's visual identity since 1892. Despite its delicate appearance, Goyardine is remarkably durable: the coated canvas resists water and scratches far better than untreated leather, and the hand painted chevrons actually become more characterful with use rather than showing wear. The leather elements, including the flap, strap, and trim, are Chevroches calfskin, Goyard's proprietary leather that is tanned to be both supple and resilient. The hardware is finished in a tone that complements the chosen colourway, and the interior is lined in Goyard's distinctive yellow suede with two flat slip pockets.
The Seal Clasp
The 233's closure is a push lock mechanism topped with the Goyard seal, a detail borrowed directly from the riveted plaques on the maison's trunks. It's a functional closure that also serves as the bag's visual signature. The seal sits prominently on the front flap and gives the 233 instant brand recognition for anyone familiar with Goyard, without any logos or monograms visible from a distance. This is exactly the kind of understated branding that defines the maison's appeal: you know what it is only if you already know.
How the 233 Fits Within the Goyard Collection
Goyard's bag lineup serves different purposes, and understanding where the 233 sits helps clarify whether it's the right choice for you.
The Saint Louis is Goyard's iconic lightweight tote, reversible and unstructured, designed for carrying everything from beach essentials to daily work items. The Artois is the structured version of that tote, with a zip closure and reinforced corners. The Anjou is the full leather reversible tote. All three are carry everything bags for people who need volume.
The 233 is something different. It's a going out bag, a weekend bag, a "just the essentials" bag. Its compact dimensions and crossbody capability make it the Goyard you reach for when you don't want to carry a tote but still want the quality and recognition that Goyard provides. It sits alongside the Belvedere as one of Goyard's crossbody options, but where the Belvedere is a messenger style bag with a more utilitarian feel, the 233 is shaped and finished with more visual refinement. The seal clasp, the saddle bag silhouette, and the structured flap give the 233 a polished character that works for evening and social occasions as well as daytime wear.
The Saïgon is the most structured and formal bag in Goyard's lineup, with a rigid top handle design that reads as a statement piece. The 233 is less formal than the Saïgon but more polished than the Belvedere, occupying a sweet spot for buyers who want something versatile but distinctive.
Goyard Colour and the 233
Goyard's approach to colour is one of the things that sets it apart from other heritage luxury houses. While brands like Hermès and Louis Vuitton tend toward classic neutrals for most of their bags, Goyard has always embraced a broader palette. The Goyardine chevrons are available in a wide range of colourways, and because the pattern is hand painted, each colour takes on a slightly different character depending on how the pigment interacts with the canvas.
The Sky Blue and Yellow 233 bags in this collection represent Goyard's more expressive side. Sky Blue is one of the most popular Goyard colourways globally, offering a fresh, contemporary feel that stands out without being loud. Yellow is bolder and more distinctive, the kind of colour choice that signals confidence and a genuine appreciation for Goyard's playful spirit. Both colourways pair well with neutral wardrobes where the bag becomes the focal point, and they also complement Goyard's personalisation tradition. Many collectors add hand painted stripes and initials to their Goyard pieces, and brighter base colours create striking personalisation combinations.
Goyard Value and the 233
Goyard bags have consistently proven to be strong performers in terms of value retention. The brand's deliberate approach to distribution (no e-commerce for most of its history, boutique only sales, no public pricing, no advertising) has created a level of scarcity that supports resale values. Across the Goyard range, bag prices have increased on average by about 4% annually over the past fifteen years, with notable jumps of 15% to 20% in certain years. The most significant recent increases came in 2023, when prices rose by approximately 20% in the first half and an additional 5% in the second half.
The 233 benefits from these same dynamics. As one of Goyard's emblematic models (not a seasonal release or a limited edition, but a permanent collection piece), it holds value well on the secondary market. Colourway and condition are the primary value drivers: classic colourways like black and natural tend to retain the highest percentage, while distinctive colours like Sky Blue and Yellow attract collectors who are willing to pay a premium for specific shades that may not always be available at boutique.
For buyers in Dubai, the UAE's 5% VAT compared to European rates of 19% to 25% provides a genuine cost advantage. While Goyard's Paris boutique is traditionally considered the cheapest place to buy, the tax advantage in Dubai through a trusted retailer like Konesseur is significant, especially when you factor in the authentication confidence and immediate availability without the uncertainty of boutique stock.
Styling the 233
The 233's compact size and crossbody capability make it one of the more versatile pieces in the Goyard lineup for everyday styling. For daytime, wear it crossbody with the strap at its longest setting for a relaxed, hands free silhouette that works with everything from tailored trousers to casual linen. For evening, shorten the strap and wear it over the shoulder as a more structured companion to dressier looks. The bag's size is deliberate: it carries what you need and nothing more, which forces a certain intentionality that aligns with the Goyard philosophy of considered luxury.
For the complete Goyard look, pair the 233 with accessories from the same maison. Goyard's small leather goods (card holders, wallets, and passport covers) in matching colourways create a cohesive set that serious collectors appreciate. On the wrist, the 233's understated luxury pairs naturally with watches that share a similar philosophy of quiet quality: a Cartier Tank or Santos, a Rolex Datejust, or a Patek Philippe Calatrava all complement the 233's character without competing for attention.
Every Goyard piece at Konesseur is authenticated and available with worldwide shipping from Dubai. Browse the collection above, or explore our full Goyard collection and wider luxury handbag selection.
Frequently Asked Questions About the Goyard 233
Why is it called the Goyard 233?
The 233 is named after Maison Goyard's historic address at 233 Rue Saint Honoré in Paris's 1st arrondissement. The maison has operated from this location since François Goyard acquired the House of Martin in 1853. The seal clasp on the 233 bag is inspired by the Goyard seal found on the riveted plaques of the brand's trunks, which have always carried the 233 Rue Saint Honoré inscription. It's one of the most directly heritage connected names in Goyard's collection.
What size is the Goyard 233?
The 233 measures approximately 25cm wide, 17cm tall, and 8cm deep, with a weight of around 750 grams. It's a compact shoulder and crossbody bag designed for everyday essentials rather than full day carry. It fits a phone, wallet, keys, sunglasses, and a small cosmetics case comfortably. The adjustable strap allows shoulder or crossbody wear.
Can the Goyard 233 be worn crossbody?
Yes. The 233's leather strap slides between four metal eyelets, allowing you to adjust the length for either shoulder or crossbody wear. This is one of the bag's most practical features and sets it apart from many comparable luxury bags that offer only a single carry option. The adjustment takes seconds and requires no tools or buckle changes.
What is Goyardine canvas?
Goyardine is Goyard's signature coated canvas featuring the hand painted chevron pattern created by Edmond Goyard in 1892. The chevrons are inspired by the log drives of the Morvan forest in Burgundy. Despite its delicate appearance, Goyardine is highly durable: the coated surface resists water and scratches better than untreated leather, and the hand painted pattern develops character with use rather than showing wear. It's the defining material of the Goyard identity.
How does the 233 compare to the Goyard Belvedere?
Both are crossbody bags, but they serve different aesthetics. The Belvedere is a messenger style bag with a more casual, utilitarian character and a simpler flap closure. The 233 has a saddle bag silhouette with a structured flap and the signature seal clasp, giving it a more refined, polished presence. If you want a relaxed everyday crossbody, the Belvedere is more versatile. If you want something that transitions from daytime to evening, the 233 is the stronger choice.
Is the Goyard 233 unisex?
Goyard does not typically categorise its bags by gender, and the 233 works well for both men and women depending on the colourway and styling. The compact dimensions and crossbody capability make it practical regardless of gender. That said, the saddle bag silhouette and seal clasp have historically been more popular with women. Men who carry the 233 tend to choose darker colourways and wear it crossbody at a longer strap length.
How do I care for a Goyard 233?
Avoid contact with water, oily products, cosmetics, and perfumes. If the Goyardine canvas gets wet, dab it dry with a soft, absorbent cloth. Clean the canvas regularly with a soft cloth using gentle sweeping movements rather than intensive rubbing, which can damage the chevrons. Avoid prolonged exposure to direct sunlight or intense heat, which can fade the colours. Store in the dust bag when not in use. The Chevroches calfskin leather elements can be maintained with a leather conditioner appropriate for fine calfskin.
Can I personalise a Goyard 233?
Goyard offers its iconic personalisation service (hand painted stripes and initials) on many of its bags, including the 233, when purchased through official Goyard boutiques. Personalisation adds exclusivity and can increase future resale value. The pieces at Konesseur are offered in their existing colourways without additional personalisation, but they are authenticated and available for immediate purchase without the wait times that boutique personalisation can involve.
Is the Goyard 233 a good investment?
Goyard bags are strong value holders across the range, supported by the brand's limited distribution, no advertising policy, and consistent price increases (averaging approximately 4% annually over the past fifteen years). The 233, as a permanent collection piece rather than a seasonal release, benefits from sustained demand. Classic colourways hold value best, while distinctive colours attract collectors willing to pay premiums for specific shades.
What is the Goyard seal clasp?
The seal clasp is a push lock mechanism topped with a miniature reproduction of the Goyard seal. This seal is the same emblem found on the riveted plaques that Goyard attaches to its trunks, and it has been part of the maison's visual identity since the nineteenth century. On the 233, the seal clasp serves as both the functional closure and the primary design detail, giving the bag instant recognition for anyone familiar with the brand.
Why buy Goyard in Dubai?
Dubai's 5% VAT gives buyers a significant cost advantage over European markets where the same Goyard pieces carry 19% to 25% VAT. While Goyard's Paris boutique is traditionally the most affordable option, purchasing through Konesseur in Dubai offers competitive pricing alongside authentication, immediate availability, and worldwide shipping. You avoid the uncertainty of boutique stock (Goyard does not hold inventory online) and the time involved in visiting a physical boutique.
Does Konesseur carry other Goyard bags?
Yes. Our Goyard collection includes pieces across the maison's most sought after models: the Saint Louis, Artois, Anjou, Belvedere, Jouvence, Saïgon, and Saint Honoré. Inventory changes regularly as pieces are acquired and sold, so check back frequently or contact our team for availability on specific models and colourways.
Goyard 233 Bag
The Story Behind the Goyard 233
Goyard has always been a brand that communicates through references rather than announcements. Where other luxury houses name their bags after celebrities or abstract concepts, Goyard names its pieces after places and people in its own history. The Saint Louis tote takes its name from King Louis IX. The Saint Honoré references the street itself. And the 233 carries the most direct connection of all: the street number of the boutique where every Goyard trunk, bag, and accessory has been conceived since the middle of the nineteenth century.
That address at 233 Rue Saint Honoré is not just the location of a shop. It's where François Goyard took over the House of Martin, an established trunk maker, in 1853 and renamed it Maison Goyard. It's where his son Edmond created the iconic chevron pattern in 1892, inspired by the log drives of the Morvan forest. It's where the riveted plaques on Goyard's trunks have always carried the inscription "233 Rue Saint Honoré, Paris." The seal clasp on the 233 bag is a direct miniature of the Goyard seal found on those trunk plaques, making the bag a portable piece of the maison's history.
Design and Construction
The Shape
The 233 is a compact shoulder bag with a distinctive rounded base and flat top, creating a silhouette that has been described as a modern interpretation of the classic saddle bag. It measures approximately 25cm wide, 17cm tall, and 8cm deep, making it large enough to carry everyday essentials (phone, wallet, keys, a small cosmetics case) without the bulk of a full tote. At roughly 750 grams, it's light enough to wear all day without fatigue, which is consistent with Goyard's broader philosophy that luxury should never feel like a burden.
The Strap System
One of the 233's most practical features is its adjustable strap system. The leather strap slides between four metal eyelets, allowing you to wear it short over the shoulder or long across the chest. This is not a detachable strap with multiple attachment points (which can feel fiddly); it's a single continuous strap with a cleverly simple adjustment mechanism that lets you switch between carry styles in seconds. The result is a bag that works equally well for a quick errand and for a full day of walking through a city.
Materials
The exterior is Goyard's signature Goyardine canvas, the hand painted chevron pattern that has been the maison's visual identity since 1892. Despite its delicate appearance, Goyardine is remarkably durable: the coated canvas resists water and scratches far better than untreated leather, and the hand painted chevrons actually become more characterful with use rather than showing wear. The leather elements, including the flap, strap, and trim, are Chevroches calfskin, Goyard's proprietary leather that is tanned to be both supple and resilient. The hardware is finished in a tone that complements the chosen colourway, and the interior is lined in Goyard's distinctive yellow suede with two flat slip pockets.
The Seal Clasp
The 233's closure is a push lock mechanism topped with the Goyard seal, a detail borrowed directly from the riveted plaques on the maison's trunks. It's a functional closure that also serves as the bag's visual signature. The seal sits prominently on the front flap and gives the 233 instant brand recognition for anyone familiar with Goyard, without any logos or monograms visible from a distance. This is exactly the kind of understated branding that defines the maison's appeal: you know what it is only if you already know.
How the 233 Fits Within the Goyard Collection
Goyard's bag lineup serves different purposes, and understanding where the 233 sits helps clarify whether it's the right choice for you.
The Saint Louis is Goyard's iconic lightweight tote, reversible and unstructured, designed for carrying everything from beach essentials to daily work items. The Artois is the structured version of that tote, with a zip closure and reinforced corners. The Anjou is the full leather reversible tote. All three are carry everything bags for people who need volume.
The 233 is something different. It's a going out bag, a weekend bag, a "just the essentials" bag. Its compact dimensions and crossbody capability make it the Goyard you reach for when you don't want to carry a tote but still want the quality and recognition that Goyard provides. It sits alongside the Belvedere as one of Goyard's crossbody options, but where the Belvedere is a messenger style bag with a more utilitarian feel, the 233 is shaped and finished with more visual refinement. The seal clasp, the saddle bag silhouette, and the structured flap give the 233 a polished character that works for evening and social occasions as well as daytime wear.
The Saïgon is the most structured and formal bag in Goyard's lineup, with a rigid top handle design that reads as a statement piece. The 233 is less formal than the Saïgon but more polished than the Belvedere, occupying a sweet spot for buyers who want something versatile but distinctive.
Goyard Colour and the 233
Goyard's approach to colour is one of the things that sets it apart from other heritage luxury houses. While brands like Hermès and Louis Vuitton tend toward classic neutrals for most of their bags, Goyard has always embraced a broader palette. The Goyardine chevrons are available in a wide range of colourways, and because the pattern is hand painted, each colour takes on a slightly different character depending on how the pigment interacts with the canvas.
The Sky Blue and Yellow 233 bags in this collection represent Goyard's more expressive side. Sky Blue is one of the most popular Goyard colourways globally, offering a fresh, contemporary feel that stands out without being loud. Yellow is bolder and more distinctive, the kind of colour choice that signals confidence and a genuine appreciation for Goyard's playful spirit. Both colourways pair well with neutral wardrobes where the bag becomes the focal point, and they also complement Goyard's personalisation tradition. Many collectors add hand painted stripes and initials to their Goyard pieces, and brighter base colours create striking personalisation combinations.
Goyard Value and the 233
Goyard bags have consistently proven to be strong performers in terms of value retention. The brand's deliberate approach to distribution (no e-commerce for most of its history, boutique only sales, no public pricing, no advertising) has created a level of scarcity that supports resale values. Across the Goyard range, bag prices have increased on average by about 4% annually over the past fifteen years, with notable jumps of 15% to 20% in certain years. The most significant recent increases came in 2023, when prices rose by approximately 20% in the first half and an additional 5% in the second half.
The 233 benefits from these same dynamics. As one of Goyard's emblematic models (not a seasonal release or a limited edition, but a permanent collection piece), it holds value well on the secondary market. Colourway and condition are the primary value drivers: classic colourways like black and natural tend to retain the highest percentage, while distinctive colours like Sky Blue and Yellow attract collectors who are willing to pay a premium for specific shades that may not always be available at boutique.
For buyers in Dubai, the UAE's 5% VAT compared to European rates of 19% to 25% provides a genuine cost advantage. While Goyard's Paris boutique is traditionally considered the cheapest place to buy, the tax advantage in Dubai through a trusted retailer like Konesseur is significant, especially when you factor in the authentication confidence and immediate availability without the uncertainty of boutique stock.
Styling the 233
The 233's compact size and crossbody capability make it one of the more versatile pieces in the Goyard lineup for everyday styling. For daytime, wear it crossbody with the strap at its longest setting for a relaxed, hands free silhouette that works with everything from tailored trousers to casual linen. For evening, shorten the strap and wear it over the shoulder as a more structured companion to dressier looks. The bag's size is deliberate: it carries what you need and nothing more, which forces a certain intentionality that aligns with the Goyard philosophy of considered luxury.
For the complete Goyard look, pair the 233 with accessories from the same maison. Goyard's small leather goods (card holders, wallets, and passport covers) in matching colourways create a cohesive set that serious collectors appreciate. On the wrist, the 233's understated luxury pairs naturally with watches that share a similar philosophy of quiet quality: a Cartier Tank or Santos, a Rolex Datejust, or a Patek Philippe Calatrava all complement the 233's character without competing for attention.
Every Goyard piece at Konesseur is authenticated and available with worldwide shipping from Dubai. Browse the collection above, or explore our full Goyard collection and wider luxury handbag selection.
Frequently Asked Questions About the Goyard 233
Why is it called the Goyard 233?
The 233 is named after Maison Goyard's historic address at 233 Rue Saint Honoré in Paris's 1st arrondissement. The maison has operated from this location since François Goyard acquired the House of Martin in 1853. The seal clasp on the 233 bag is inspired by the Goyard seal found on the riveted plaques of the brand's trunks, which have always carried the 233 Rue Saint Honoré inscription. It's one of the most directly heritage connected names in Goyard's collection.
What size is the Goyard 233?
The 233 measures approximately 25cm wide, 17cm tall, and 8cm deep, with a weight of around 750 grams. It's a compact shoulder and crossbody bag designed for everyday essentials rather than full day carry. It fits a phone, wallet, keys, sunglasses, and a small cosmetics case comfortably. The adjustable strap allows shoulder or crossbody wear.
Can the Goyard 233 be worn crossbody?
Yes. The 233's leather strap slides between four metal eyelets, allowing you to adjust the length for either shoulder or crossbody wear. This is one of the bag's most practical features and sets it apart from many comparable luxury bags that offer only a single carry option. The adjustment takes seconds and requires no tools or buckle changes.
What is Goyardine canvas?
Goyardine is Goyard's signature coated canvas featuring the hand painted chevron pattern created by Edmond Goyard in 1892. The chevrons are inspired by the log drives of the Morvan forest in Burgundy. Despite its delicate appearance, Goyardine is highly durable: the coated surface resists water and scratches better than untreated leather, and the hand painted pattern develops character with use rather than showing wear. It's the defining material of the Goyard identity.
How does the 233 compare to the Goyard Belvedere?
Both are crossbody bags, but they serve different aesthetics. The Belvedere is a messenger style bag with a more casual, utilitarian character and a simpler flap closure. The 233 has a saddle bag silhouette with a structured flap and the signature seal clasp, giving it a more refined, polished presence. If you want a relaxed everyday crossbody, the Belvedere is more versatile. If you want something that transitions from daytime to evening, the 233 is the stronger choice.
Is the Goyard 233 unisex?
Goyard does not typically categorise its bags by gender, and the 233 works well for both men and women depending on the colourway and styling. The compact dimensions and crossbody capability make it practical regardless of gender. That said, the saddle bag silhouette and seal clasp have historically been more popular with women. Men who carry the 233 tend to choose darker colourways and wear it crossbody at a longer strap length.
How do I care for a Goyard 233?
Avoid contact with water, oily products, cosmetics, and perfumes. If the Goyardine canvas gets wet, dab it dry with a soft, absorbent cloth. Clean the canvas regularly with a soft cloth using gentle sweeping movements rather than intensive rubbing, which can damage the chevrons. Avoid prolonged exposure to direct sunlight or intense heat, which can fade the colours. Store in the dust bag when not in use. The Chevroches calfskin leather elements can be maintained with a leather conditioner appropriate for fine calfskin.
Can I personalise a Goyard 233?
Goyard offers its iconic personalisation service (hand painted stripes and initials) on many of its bags, including the 233, when purchased through official Goyard boutiques. Personalisation adds exclusivity and can increase future resale value. The pieces at Konesseur are offered in their existing colourways without additional personalisation, but they are authenticated and available for immediate purchase without the wait times that boutique personalisation can involve.
Is the Goyard 233 a good investment?
Goyard bags are strong value holders across the range, supported by the brand's limited distribution, no advertising policy, and consistent price increases (averaging approximately 4% annually over the past fifteen years). The 233, as a permanent collection piece rather than a seasonal release, benefits from sustained demand. Classic colourways hold value best, while distinctive colours attract collectors willing to pay premiums for specific shades.
What is the Goyard seal clasp?
The seal clasp is a push lock mechanism topped with a miniature reproduction of the Goyard seal. This seal is the same emblem found on the riveted plaques that Goyard attaches to its trunks, and it has been part of the maison's visual identity since the nineteenth century. On the 233, the seal clasp serves as both the functional closure and the primary design detail, giving the bag instant recognition for anyone familiar with the brand.
Why buy Goyard in Dubai?
Dubai's 5% VAT gives buyers a significant cost advantage over European markets where the same Goyard pieces carry 19% to 25% VAT. While Goyard's Paris boutique is traditionally the most affordable option, purchasing through Konesseur in Dubai offers competitive pricing alongside authentication, immediate availability, and worldwide shipping. You avoid the uncertainty of boutique stock (Goyard does not hold inventory online) and the time involved in visiting a physical boutique.
Does Konesseur carry other Goyard bags?
Yes. Our Goyard collection includes pieces across the maison's most sought after models: the Saint Louis, Artois, Anjou, Belvedere, Jouvence, Saïgon, and Saint Honoré. Inventory changes regularly as pieces are acquired and sold, so check back frequently or contact our team for availability on specific models and colourways.